Former IOC marketing chief questions Infantino’s future in Fifa
A former International Olympic Committee (IOC) official and a former World Cup branding and marketing strategist say Gianni Infantino's 10-year tenure as Fifa president could be drawing to a close.
FIFA had proposed selling a 20% stake in a new entity overseeing its competitions, including the World Cup, to raise up to $4.2 billion. The proposal was met with immediate backlash, with European football's governing body UEFA threatening to boycott FIFA events and accusing the organisation of putting the sport's "soul" up for sale.
Former FIFA vice-president Jim Boyce, speaking to Reuters, called the proposal "ludicrous" and said that as a non-profit organisation, FIFA does not need outside investors to promote football worldwide. Boyce added that the episode had left FIFA with considerable work to do to restore trust with fans.
FIFA president Gianni Infantino ultimately abandoned plans to sell a stake in the World Cup to private investors. Boyce said FIFA should focus on the interests of fans.
Brief written by urgent.news from Japan Times, Free Malaysia Today, Channel News Asia — 3 reports on this story. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Former FIFA official says organization must rebuild trust japantimes.co.jp
