EU rule: New rules for artificial intelligence - What's changing?
Deepfakes, chatbots and podcasts: AI-generated content must now be clearly labelled in the EU. The Brussels authority has concrete ideas on what this should look like - otherwise, penalties are possible.
Düsseldorf, Brussels. On Sunday, the next stage of the European AI regulation (AI Act) comes into effect: AI assistants must be clearly labelled, as must videos, images and texts that are created or edited with artificial intelligence (AI). Companies that violate transparency obligations can expect high fines. "With the start of implementation, we are taking an important step towards AI that people and companies can understand and trust," said EU Vice-President Henna Virkkunen on Friday.
In the coming weeks, anyone visiting company websites or communicating with digital assistants will see notices such as "AI" or "AI-generated". The EU's goal is to prevent deception and make the use of artificial intelligence more transparent for users. What sounds like a clear requirement is likely to raise numerous questions of interpretation in practice, however.
Translated by urgent.news. Machine-written — may contain errors; check the original before relying on it.
