EU enforces world’s toughest AI law
BRUSSELS: From Sunday, the European Union will have the power to enforce landmark artificial intelligence rules and to fine any companies that break the law. The EU has the world’s most comprehensive digital rulebook covering social media, online retailers and search engines, with plans for more rules this year. In 2024, the EU adopted a sweeping AI law known as the “AI Act”, but its rules have…
The European Union has implemented the world's toughest AI law, known as the "AI Act", which comes into force from Sunday. The law is a risk-based approach, imposing greater obligations on firms based on the potential impact on Europeans' rights or health. Key provisions include mandatory disclosure of AI identity for chatbots, up to €35m fines for violations, and bans on AI for predictive policing, emotion recognition in workplaces or schools, and manipulative AI.
The EU's AI Office, established to enforce the rules, will be able to test advanced AI models, access companies' models, and restrict deployments if necessary. Fines for non-compliance can reach up to seven percent of a company's annual global turnover or €35 million, whichever is higher.
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