From Ozempic to eye creams: demand for bathroom mini fridges is heating up
Sales soar as consumers seek maximum convenience, though experts say most products don’t need to be kept cool When it comes to essential fixtures and fittings for bathrooms, the most common are tubs and taps. But now there is a new must-have emerging: a mini fridge. Used to store everything from beauty products to GLP-1 medication, the growing demand reflects a wider trend in how the wellness…
A new trend has emerged in bathroom fixtures: mini fridges. These small cooling appliances, which can cost upwards of £5,000, are becoming increasingly popular in homes across the UK. Emma Lewis, marketing manager for luxury cooling appliance manufacturer Sub-Zero & Wolf, reported a tenfold increase in demand for mini fridges over the past two years.
Consumers are using these fridges to store a variety of items, from beauty products to GLP-1 medication. The convenience of having essentials like face creams, supplements, or injectables within arm's reach in the bathroom is one of the main reasons for their growing appeal. However, experts caution that not all products require refrigeration.
Dermatologist Dr. Ariel Haus notes that while certain skincare products, such as vitamin C serums and retinoids, benefit from being kept cool, the majority of skincare items are stable at room temperature.
For weight-loss drugs, storage requirements vary. Products like Ozempic need to be refrigerated until first use, but then can be stored at room temperature. Online searches for mini fridges have surged by 85% on sites like Gumtree, indicating a wider trend of consumers seeking convenience and a desire to incorporate wellness-focused features into their homes.
Despite the trend, experts remind that a mini fridge is not a necessity for every bathroom, particularly those that are smaller or located near water sources, due to electrical safety regulations.
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