The Extras Are Tired
People are getting more sick of influencers, even as the job becomes more important.
The influencer industry, once an emerging force in the early 2010s, has now become a legitimate profession for over 27 million Americans. Major political figures like Donald Trump and Joe Biden have recognized the power of influencers, while academic institutions like Arizona State University have even begun offering bachelor's degrees in content creation.
However, the industry remains precarious and oversaturated, with many influencers facing backlash for their perceived lack of value. This sentiment reached a boiling point when a Nantucket gift shop banned influencers, sparking outrage among the female-dominated community. Despite the controversy, the industry's future appears uncertain as AI technology continues to reshape the way people consume and perceive online content.
Written by urgent.news from The Atlantic's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
