LVMH Sells Patou Back to Cosmetics Magnate Dilesh Mehta
The historic French perfume name, which had been relaunched by LVMH in 2019 as a fashion label geared to younger shoppers, has been acquired by the Mehta family, already shareholders since 2011.
LVMH, the French luxury goods conglomerate, recently sold its Patou brand back to cosmetics magnate Dilesh Mehta. This marks the first time in nearly two years that LVMH's fashion and leather goods division has returned to growth, with Dior being a notable highlight. Prior to his designs being released in shops, Jonathan Anderson had discussions with Imran Amed about revamping the house.
As the fashion industry continues to evolve, questions arise about the success of designer revamps and the sustainability of logo-free luxury. This development comes as LVMH and Kering release their Q2 financial reports, alongside ongoing discussions surrounding the French presidential race.
Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
