Snapchat is cracking down on AI slop in Spotlight
Videos made with AI will no longer appear in Snapchat's public recommendations.
Snapchat is taking action against AI-generated content, specifically banning wholly AI-made videos from its Spotlight feed. The platform aims to maintain authentic creativity by eliminating low-quality, repetitive AI content in its public feed for shortform videos. This decision is driven by the increasing prevalence of such content across the internet.
Despite disclosing AI usage, Snapchat's content ranking algorithm still prioritizes human-made content over AI-generated material. The company's new rules are not aimed at rejecting AI entirely, as it continues to offer AI-powered features like augmented reality effects and image editing tools. Snapchat creators can still utilize these tools to enhance their content, but watermarks will be visible for content created using Snapchat's AI tools.
The social media landscape is grappling with the challenge of managing AI-generated content, with platforms like LinkedIn, Substack, and Pinterest also implementing measures to address the issue.
Written by urgent.news from Engadget's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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