NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars
DirecTV’s previous deal expired after the 2025 NFL season.
A fresh multiyear agreement has allowed DirecTV to once again distribute NFL Sunday Ticket via satellite at commercial establishments. This reversal of the NFL's media strategy came after DirecTV's previous deal expired following the 2025 NFL season, with EverPass Media—a joint venture between the league and RedBird Capital—becoming the exclusive commercial platform for Sunday Ticket.
This decision allows sports bars and other businesses that have relied on DirecTV's satellite equipment to continue showing NFL games without the need to switch to streaming hardware. The new arrangement provides DirecTV's commercial arm, DirecTV For Business, the opportunity to serve as EverPass's sales, marketing, and commercial distribution partner for NFL Sunday Ticket, ensuring a seamless transition for customers.
The deal extends through at least the 2028 season, with the possibility of a longer term, contingent on EverPass's ongoing efforts to modernize live sports delivery and transition commercial customers to streaming technology.
Written by urgent.news from Front Office Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
