GM and Ford are talking less and less about EVs

General Motors and Ford, once fervent champions of electric vehicles (EVs), have become increasingly less enthusiastic about discussing their EV efforts with investors, according to an analysis of their quarterly earnings calls. The two American automakers, which were among the early adopters of EVs, have shifted their focus to other areas like software, services, and autonomous technology, as reflected in their earnings calls.

Both companies have altered, delayed, or abandoned plans for new EV models, leading to layoffs and scaled-back factory plans. Despite still selling EVs and having them in their product pipeline, GM and Ford's collective focus has shifted. GM spokesperson Jim Cain emphasized that "quality counts more than quantity" and highlighted the strength of their EV portfolio, EV customer loyalty, awards, and commitment to continued investment in technologies like lithium-manganese-rich batteries.

Ford, meanwhile, is set to launch its new "Universal Electric Vehicle" platform next year, focusing on a midsize pickup truck to meet the cost, price, and technology requirements of the EV market. However, GM's EV discussions have dropped significantly since the end of 2025, as policy changes, such as the elimination of the $7,500 federal tax credit for new EVs, have impacted the market.

Ford's EV discussions similarly declined after 2024, as the company shifted its focus to a skunkworks project that became the Universal Electric Vehicle platform and discussed higher-margin gas trucks under President Trump's administration.