Inside an AI TikTok Shop Slop Factory That Shills Supplements Recalled By the FDA
How a company called Rosabella used AI content to market its supplements: "If you’re trying to sell health products to a 50-year-old, well, make your avatar 50 years old."
In February, YouTube content creator Harry Chang posted a video called "This AI TikTok Shop Video Made Me $67,420 (Here's How)" where he explained how he generated millions of dollars through AI-generated influencers for a supplement company called Rosabella. Chang created a viral marketing video promoting Rosabella's product, "Nigerian SECRET to CLEAN LIVER!!", by copying a script from another YouTuber and enhancing it with AI-generated visuals.
He used an AI voice generator to create an AI woman with a strong African American accent that read the script, leading to 1.3 million views on TikTok. According to a new lawsuit, Rosabella's strategy of using AI-generated influencers to shill supplements, particularly targeting the elderly market, is illegal. The lawsuit highlights that Rosabella, through its supplement company, directed the creation of hundreds of TikTok Shop videos and ads featuring AI-generated "doctors" that exaggerated the benefits of its products.
This case is similar to other spam and get-rich-quick schemes, but with supplements being used as the product of choice. The elderly market is attractive due to the high demand for health products and the lack of free healthcare in the US.
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