The pandemic was transformative for Jackbox: 'We went from a gamer name to a household name'
The Covid-19 pandemic significantly impacted the Jackbox gaming company, transforming it from a lesser-known developer to a household name. In an interview with PC Gamer, Jackbox Games CEO Mike Bilder stated that the pandemic proved transformative for the developer, noting that it took the company from being just a gamer name to a household name.
Bilder emphasized that this was a leveling up for Jackbox as a company, as people started using games like Whiplash during lockdown happy hours and family gatherings over weekends. The company's marketing officer, Brooke Hofer, recalled how the 2022 Knives Out sequel Glass Onion featured characters playing Quiplash over a Zoom call, capturing the popular experience of many people playing Jackbox games together during the pandemic.
This period was both unfortunate for the world but marked a significant success for the gaming industry and Jackbox specifically.
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