Retur for Rubiks kube

Ernő Rubik, the architect and inventor of Rubik's Cube, revealed in an interview that Hungary is the birthplace of the iconic puzzle. The cube was born in Hungary, Rubik stated last week, according to news agency AP. This sparked the opening of a state-of-the-art, fully automated production line in Jászberény, marking the return of Rubik's Cube production to Hungary after many years in exile.

Since its invention in 1974, more than 500 million units have been sold worldwide. Rubik taught design at the Budapest Academy of Arts when the colorful cube captured the public's imagination in the 1970s. Over the past 50 years, he has witnessed the cube's journey around the world. In recent decades, he has followed the cube's trajectory closely.

Initially, 5,000 cubes were sold through specialty shops in Budapest in 1977. Production later moved out of the country due to material shortages during communism. When the cube was launched internationally in 1980, it became wildly popular, with an estimated 200 million units sold within three years. Since then, the cube has been reintroduced to new generations and experienced periods of increasing popularity.

Millions of copies continue to be sold each year. Rubik's Cube celebrated both its 40th and 50th anniversaries. The cube has made appearances in TV series like The Simpsons and the movie Wall-E. In 2012, a record was set at a London stadium, where 1,414 people collectively solved the puzzle during a gathering. In 2023, American Max Park set the current world record by solving the cube, with over 43 trillion possible configurations, in just 3.13 seconds.

The brand is now owned by Canadian toy company Spin Master, which reported $2.1 billion in net sales in 2025, according to the latest annual report.