Japan’s FamilyMart pulls up striped socks to survive convenience store rivalry
For some people, the blue, green and white striped socks hanging near the entrance of a FamilyMart convenience store may look more like an emergency purchase than a fashion statement. Yet the 390 yen (US$2.44) socks have become one of Japan’s best-known products at convenience stores, which are usually the go-to for snacks and drinks. With 40 million pairs sold since 2021, they have helped…
We haven't written up this one. South China Morning Post has the full story — the link below goes straight to it.
