I read ChatGPT's new business terms so you don't have to

OpenAI recently introduced a new feature called "Businesses in ChatGPT," allowing businesses to claim a profile within the ChatGPT platform. The feature is similar to setting up a Google business profile, where businesses can verify their identity and manage their online presence. OpenAI claims that over 1.2 billion people use ChatGPT weekly, making it an attractive option for businesses to claim their profile.

To claim a business profile, businesses must go through a verification process, which can include providing a government ID, business registration, or a TXT record on their domain. Once verified, businesses can update their website, description, category, logo, and delivery and return policies. They can also connect a product feed with prices, stock, and other information. However, it's important to note that mentions of a business name alone do not count as a mention on ChatGPT.

One notable point is that OpenAI can show a business listing without the business having claimed it themselves. This means that OpenAI could display a business listing based on information it already has, even if the business hasn't verified its identity or managed the listing. Additionally, OpenAI can change the information on the listing using other sources and may not verify the information submitted by the business.

Another important aspect is that by accepting the terms, businesses grant OpenAI the permanent, irrevocable license to use their business name, address, contact details, category, opening hours, and website. This means that businesses cannot take back these details later. OpenAI can also call businesses on behalf of its users to ask about opening hours or make reservations. Businesses have the option to opt-out of these calls by entering their business phone number on OpenAI's opt-out page.

OpenAI can also create and configure a Business Agent for a business before the business explicitly agrees to it. The Business Agent can answer questions about the business's products and policies and link to its website. The agent cannot take orders, make bookings, or look up a customer's order. However, OpenAI can change or remove the agent at any time without notice, and it may provide inaccurate answers. Businesses are responsible for the content of the agent and any associated costs if a claim arises from it.