Entrepreneurs highlight trust and customer relations in online business
<p>Doha, Qatar: For a growing number of small business owners in Qatar, selling products no longer begins with opening a shop. Instead, they are turning to social media platforms, where live broadcasts allow them to display products, answer questions and communicate directly with customers.</p> <p>From perfumes and beauty products to clothing and other consumer goods, online sellers are finding…
In Doha, Qatar, an increasing number of small business owners are embracing online platforms to sell products. Rather than setting up physical stores, entrepreneurs are leveraging social media, using live broadcasts to showcase merchandise, answer inquiries, and interact directly with customers. This shift from traditional retail to e-commerce offers a unique opportunity to build trust and strengthen customer relationships.
For Grace Gonzales, the CEO and owner of Ysamina for Fragrance Perfume Beauty and Incense Products, establishing customer trust is a crucial lesson she learned from her online business. This is particularly pertinent in the e-commerce landscape, where customers cannot physically inspect products before making a purchase. Live e-commerce platforms enable sellers to overcome this challenge by presenting their products directly, answering customer questions, and maintaining ongoing communication.
DressApp & Co Trading's owner, Apple C. Dizon, emphasizes the importance of patience, respect, and long-term thinking in business. She cautions aspiring entrepreneurs against entering the market solely with the aim of making quick profits, instead advocating for a focus on consistent performance. This perspective aligns with the competitive nature of today's market, where customers have myriad options and readily compare products and prices online.
Honesty is a key factor in customer interactions, according to Cyndy De Leon, owner of C and D Luxe Trading. She stresses the need to be transparent about the products they sell, especially when dealing with pre-loved items. Live streams provide customers with the chance to interact with sellers and ask about an item's condition and appearance before deciding to purchase.
Annie Esmer, owner of Doha Trendsetters, highlights the significance of maintaining strong customer relationships. Having operated a business for 14 years, she encourages entrepreneurs to be open to reinventing their businesses to meet evolving customer preferences. In this evolving e-commerce landscape, retail success increasingly hinges on the ability to adapt while preserving customer confidence.
Qatar's Ministry of Commerce and Industry has introduced regulations governing online commercial activities, including licensing for businesses utilizing e-commerce channels. These measures, implemented under Ministerial Decision No. 25 of 2026, aim to safeguard consumers and provide a structured framework for digital retailers. Licensed businesses must display their commercial registration and e-commerce license numbers, contact information, product details, and return and exchange policies.
Written by urgent.news from The Peninsula Qatar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
