Dr. Lisa Su graces the opening of Micro Center's new Austin store
AMD gave away 300 swag bags to lucky shoppers, plus raffled off AMD gear, including a Radeon RX 9070 XT that Dr. Lisa Su autographed.
Dr. Lisa Su, AMD's CEO, attended the grand opening of Micro Center's new Austin store. The company shared images of her cutting the ribbon on its Instagram page. A Redditor captured a video of Su interacting with customers and signing a high-performance Radeon RX 9070 XT GPU. AMD has consistently emphasized its focus on data centers since 2024, a stance that Dr. Su reiterated recently.
This has led to disappointment among gamers who have supported both AMD and Nvidia for years, as these companies have shifted towards more profitable AI hardware. This sentiment was heightened by Nvidia's latest RTX 50-series chip releases in 2025 and potential production cuts for powerful RTX 5080 and RTX 5090 GPUs, even as the demand for Nvidia's AI GPUs grows.
Despite this, the presence of AMD's CEO at the Austin store's opening, which is close to one of AMD's largest hubs, appears to be an organic and planned event. Micro Center gave away 300 swag bags and offered prizes to attendees, highlighting the continued importance of physical retailers in the PC building community. The opening of Micro Center's Austin store is a positive development for the area, as online purchasing has become the norm for most goods.
Written by urgent.news from Tom's Hardware's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
