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Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO

Martin Nydegger says Switzerland Tourism is expanding its strategic focus on south India, adding that holidaymakers and business travellers from Karnataka and the rest of south India account for 14.1% and 28.4%, respectively, of the tourism authority’s market

Destinations must move away from volume-driven expansion towards personalised marketing strategies, says Switzerland Tourism CEO

We haven't written up this one. The Hindu has the full story — the link below goes straight to it.

Read the original at thehindu.com →

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"November 1963": Did the mob kill JFK?

A new film posits that the Kennedy assassination was tied to a Chicago crime boss, Sam Giancana. Screenwriter Nicki Celozzi, actor John Travolta, and Giancana's daughter, Bonnie, discuss the mob's…

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