Weihnachtsmarkt: Wie viel eine Tasse Glühwein kostet

A cup of mulled wine at many major Christmas markets in Germany this year is expected to cost around five euros, according to Alexander Tacer, the managing director of the Federal Association of Wine, Spirits, and Liquor Products (BWS). Prices can vary significantly depending on the location, said Tacer to the Deutsche Presse-Agentur (dpa).

"A price level of about five euros per cup seems realistic for many locations this Christmas market season." However, for four euros, it is often available. The average price was only 4.54 euros without deposit last year, based on a nationwide survey of 58 selected cities, Tacer added. In many cities, the hot wine with cinnamon, star anise, and ginger will still be four euros in 2026, as per a dpa survey.

In certain places like Ludwigshafen, mulled wine is available for 3.50 to 4.00 euros. In Frankfurt am Main or Dresden, it costs 4.50 to 5.00 euros. In Düsseldorf or Cologne, it remains at 5.00 euros. On winter and Christmas markets in Berlin, a cup can range from 4.00 to 6.00 euros. Several factors make the price "decisive for the pricing," said Tacer, including personnel, energy, transportation, storage, and stand fees, which could differ significantly from one Christmas market to another.

Costs for decoration, safety, and necessary infrastructure also add up. According to industry information, around 50 million liters of mulled wine are sold each year, not just on Christmas markets but also through retail. The weather is crucial for sales on Christmas markets, with rain and mild temperatures dampening demand.