Waist beads speak the language of love at Ecobank-Joy Business SME Fair 2026

The 2026 edition of the Ecobank-Joy Business SME Fair, currently held at Ghud Park, Accra Mall, is proving to be an exciting and revealing event. Exhibitors are showcasing a diverse range of products and services at discounted prices, spanning from food to fashion, skincare to crafts. However, one stall has managed to capture the attention of attendees far beyond its aesthetic appeal - the stall of Hetty’s Beads.

At the heart of the fair's most intriguing stall is CEO Henrietta Fosuah, who has taken the opportunity to elucidate the significance of romantic bead communication and its considerable benefits for marriages and relationships. Many visitors to the fair were experiencing this concept for the first time - beads are not merely for beauty, but serve as a language of love.

According to Henrietta, African women have embraced a creative approach to communication, using beads in unique ways to convey messages to their partners more effectively and romantically than ever before. She elaborates that women can write names on the beads and adorn themselves with them during romantic moments or dates. For example, a woman might wear the name "I love you, baby" as a declaration of her feelings.

She adds that men can also be communicated with through their wives' choice of beads. By wearing a specific bead, such as Odo Toffee, Sikapa, Agudie, Sikakokoo, Ahwene Pa Nkasa, Gyeawariye, or Odo Pa Nsa, the woman can convey her appreciation and admiration for her partner without the need for shouting or lengthy text messages. Instead, the beads become a silent form of conversation, allowing for a more intimate and meaningful exchange.

Some of the common names of these beads include Odo Toffee, Sikapa, Agudie, Sikakokoo, Ahwene Pa Nkasa, Gyeawariye, and Odo Pa Nsa. Each bead, color, and design carries its own message and significance. For instance, a black and gold bead, known as Sikakokoo, is specifically designed to attract men and highlight a woman's elegance and romantic aesthetic. According to Henrietta, the number of threads of beads worn around a woman's waist also carries a special message to her man.