TikTok Shop is coming for Shopee’s e-commerce crown
In Singapore, Shopee still leads by a wide margin, holding a 52% of market share as of 2025
TikTok Shop has dethroned Shopee as the leading e-commerce platform in Thailand, with sales volume surpassing Shopee by just 3 percent. This shift in dominance hints at a potential decline in Shopee's dominance across Southeast Asia. TikTok Shop is set to launch a standalone app and could soon threaten Shopee's stronghold in Vietnam as well.
Meanwhile, Shopee remains the dominant force in Singapore, holding a 52 percent market share as of 2025. Analysts predict that TikTok Shop could overtake Shopee in Vietnam within the next six to nine months, given its current growth trajectory.
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- TikTok Shop is coming for Shopee’s ecommerce crown businesstimes.com.sg
- TikTok Shop is coming for Shopee’s ecommerce crown techinasia.com
