Online Friday 2026 event series aims to stimulate nationwide consumption
The Online Friday 2026 and its inaugural National E-commerce Day (December 12) will be launched to boost nationwide consumption and inclusive digital trade, as the country's online retail market is projected to hit US$37.8 billion this year.
The Online Friday 2026 and inaugural National E-commerce Day, set for December 12, have been launched by the Vietnam E-commerce and Digital Economy Agency to stimulate nationwide consumption and inclusive digital trade. The online retail market is projected to reach US$37.8 billion in 2026, growing by 20% to 22% compared to 2025.
The press conference held on November 14 in Ho Chi Minh City unveiled a series of events celebrating National E-commerce Day and Vietnam E-commerce Week under the theme "E-commerce Without Distance." This first-ever December 12 National E-commerce Day aims to narrow gaps across regions, business scales, generations, digital skills, and legal compliance.
Le Hoang Oanh, director general of the agency, emphasized the program's focus on aiding small and medium-sized enterprises (SMEs), cooperatives, and household businesses in accessing the digital ecosystem. The initiative seeks to connect One Commune, One Product (OCOP) goods with domestic and international markets while promoting livestreaming, advertising, and artificial intelligence (AI) skills. Additionally, legal awareness and consumer protection will be emphasized.
National E-commerce Week will be held nationwide from December 10 to 16, with an e-commerce experience space hosted at the Hanoi Museum on December 10 and 11. The space will feature exhibitions, workshops, business consultations, livestreaming sessions, and online-to-offline (O2O) shopping experiences. The official launch ceremony will occur on December 11, leading up to the peak online shopping stimulus event on December 12.
Businesses and sellers are encouraged to register for the program through onlinefriday.vn by November 30.
Written by urgent.news from SGGP English Edition Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
