MAGGI Celebrates 60 Years in Nigeria, Consumers to Win 12 SUVs, 60 Become Millionaires

Nestle Nigeria Plc's popular Maggi brand celebrated its 60th year in the country, offering consumers the chance to win 12 brand-new SUVs, 60 cash prizes of N1 million each, and numerous other rewards. This milestone commemorates the brand's significant role in Nigeria's food culture, family traditions, and shared celebrations over the past six decades.

Managing Director and CEO of Nestle Nigeria Plc, Wassim Elhusseini, emphasized that the 60 years of Maggi represent more than just a brand history - it's about generations of families who have made the brand a part of their lives and the investments that have strengthened local capabilities. Nestle's investment in local manufacturing has also supported the growth of Maggi's value chain, including partnerships with farmers, suppliers, transporters, distributors, and retailers.

To mark the anniversary, Maggi launched a special promotion called MAGGI @ 60 Text and Win. Consumers aged 18 and above can participate by purchasing promotional packs of Maggi Star, Maggi Star Double Cube, or Maggi Chicken Flavour, finding the unique code inside, and then dialing *8011*3# or scanning the QR code on the packaging.

This promotion runs from 1 November to 31 December 2026 and offers participants a chance to win one of 12 new SUVs, 60 cash prizes of N1 million each, and thousands of other prizes including household appliances, airtime, and additional cash prizes.

In addition to consumer rewards, Maggi is honoring 15 of its leading distributors with an all-expenses-paid trip to Cairo, Egypt, for their long-standing partnership and contribution to the brand's growth. The celebration will also include the unveiling of a commemorative documentary that chronicles Maggi's six-decade journey in Nigeria, featuring the experiences of consumers, farmers, distributors, creators, and individuals who have shaped the brand.