Life of a CEO | The leader who chose growth over caution

Marc Lubner, CEO of Afrika Tikkun, faces a challenge that goes beyond traditional growth strategies. The organization has nurtured 40,000 children and young people through its cradle-to-career model, yet millions remain without access to the job market. Lubner acknowledges that the 40,000 beneficiaries represent only a fraction of the problem and that there is still a significant gap to fill. He believes that scaling and impacting more lives require building partnerships and expanding the organization's reach.

Lubner disregarded advice to expand Afrika Tikkun too rapidly. He argues that the pressing need to address poverty and youth unemployment demands action now, rather than waiting to grow. Each time the organization has scaled, it has been driven by the existing demand, not by expanding beyond its resources. Lubner is wary of the notion that financial performance alone ensures sustainability. He maintains that true sustainability lies in the long-term impact an organization has on its beneficiaries.

Recognizing his own limitations in operational follow-through, Lubner has assembled a team of professionals who complement his skills. His focus is on inspiring his team to make a meaningful difference in the lives of more children, families, and communities. According to Lubner, the qualities of a successful CEO evolve depending on the organization's circumstances. However, he emphasizes emotional intelligence, resilience, passion, and the ability to listen as essential traits for leadership.

Lubner considers himself transparent and open with those he works with, sharing his thoughts and feelings freely. He is unswayed by the possibility of pursuing a different career, stating unequivocally that he is committed to Afrika Tikkun. Away from work, Lubner is an avid reader of Gregory Roberts' Shantaram, captivated by its vivid depiction of India's extraordinary experiences.

He admits that he once held certain individuals in high regard, only to discover they were not what he believed them to be. For Lubner, his dedication to Afrika Tikkun remains unwavering, with the primary focus on expanding the organization's impact across more communities.