Kolkata content creator earns ₹3.06 lakh from 5 Durga Puja brand deals as she reveals income: ‘I undercharged some’
On Instagram, a content creator revealed her income from the month of October. She also revealed the payment timelines and why she decided to undercharge for some brand collaborations.
A Kolkata content creator, Sayantika Bhowmick, revealed her monthly income of ₹3.06 lakh from just five Durga Puja brand deals. In a transparent Instagram post, she shared that she had taken only five collaborations during the festival season. Bhowmick explained that she wanted to post some content independently, as Durga Puja is a significant event for Bengalis.
She collaborated with brands such as Tira, Myntra Beauty, Sprite, Pilgrim, and LoveChild by Masaba. Despite earning in lakhs from just a few deals, Bhowmick mentioned that she undercharged for various reasons, including the reputation of some brands and her longstanding relationship with her agency. She clarified that some deals had ad rights, while others were undercharged due to her connection with the agency.
The payment for these collaborations is typically credited after 30-45 days from the day of deliverables, and Bhowmick stated she should receive the money by the end of November. Her honesty and transparency garnered appreciation from netizens.
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