Formula 1 just found a bizarre financial supporter in horse girl gacha Umamusume: Pretty Derby
I'm here for it, though.
Formula 1 has just secured an unusual financial backer in the form of a horse-themed gacha game called Umamusume: Pretty Derby. This Japanese Grand Prix leg of the 2027 F1 World Championship has announced that Cygame, the developer of Umamusume, is a founding partner. As a founding partner, Umamusume will bring additional value to the event, help shape its growth, and contribute to marketing, promotional activities, and creating new experiences for fans.
In return, Umamusume will be given prominent recognition, including renaming one of Suzuka Circuit's iconic corners to Umamusume 130R for a year, as well as featuring its branding on banners. The collaboration will also include a special booth at Suzuka Circuit and a live music performance on April 10. Umamusume is an anime and gacha game featuring anthropomorphized horse girls based on real-life race horses.
Since its global release last year, the game has gained significant popularity, with fans even donating large amounts of grass to the actual horse girls' counterparts and raising funds for stables renovation. This partnership between an automobile racing league and a horse-themed game is certainly a unique one, appealing to fans of both sports.
Written by urgent.news from PC Gamer's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
