Bovi Ugboma: There’s Thin Line Between Telling Jokes, Insulting People

Renowned comedian and actor Bovi Ugboma, who has made a name for himself in the Nigerian entertainment industry, recently shared his insights on various aspects of his craft during a tour abroad and his last show in Lagos. When asked about the difference in audience reaction and atmosphere between performing in different countries, Bovi clarified that there isn't much difference.

He explained that audiences enjoy comedy, regardless of the location, and that new converts are also turning up to have a good time. However, he pointed out the structural difference: he doesn't need to lift a finger for plug-and-play venues in other countries, whereas Nigerian venues lack such facilities.

Bovi's latest show, 'Bovi: Guilty as Charged,' revolves around the theme of pointing accusing fingers through a series of jokes. When faced with a poorly received joke, Bovi believes in moving on and not recreating it, as he always strives to provide value and laughs for his audience. He shared that his material is different from other comedians, as he strives to evolve and learn from every comedian, not just for laughter but also to pick up new skills and avoid falling into traps.

Regarding ticket sales' role in sustaining a show like his, Bovi acknowledged that it would be ideal to have large-capacity arenas to make ticket sales the primary source of income. However, due to the lack of such venues, he relies on sponsors to help fund his shows. Bovi emphasized that he is a stakeholder in the industry and aims to build a proper arena that meets international standards.

The secret behind his consistency, according to Bovi, lies in his love for performing, as he does it primarily for enjoyment and not just for financial gain.

When asked about the secrets of success for a comedian, Bovi emphasized the importance of having funny jokes, scaling up the business, working with a team, and building a strong brand. He also mentioned that he avoids particular issues to prevent being taken out of context, and considers issues carefully before addressing them. Bovi shared that he attends other comedians' shows to support them, seeing their struggles and past experiences.

He believes that success in the comedy industry involves being in circulation, performing at various venues, and maintaining a strong presence in the field.