Best Time to Post on Social Media: 3 Studies, 3 Different Answers
Search for the best time to post on social media and you get a confident answer in the first result, a different confident answer in the second, and a third in the next one. We put the three best-known studies side by side, from Hootsuite, Sprout Social and Buffer, and read their numbers for the networks a founder is most likely to use. They agree on less than their headlines suggest. This post…
Three leading studies on the best time to post on social media present conflicting recommendations, despite their headline conclusions suggesting otherwise. Hootsuite, Sprout Social, and Buffer each provide distinct time windows for optimal posting across major networks, with only general agreement on weekdays being preferable to weekends and the middle of the week being generally effective.
However, their data sources, measurement methods, time zones, and customer bases vary, leading to differing conclusions on optimal posting times. A founder following all three studies would be confused by the contradictory recommendations, such as posting at 5 a.m., noon, and 4 p.m. for LinkedIn. The key takeaway is that there is no reliable "best time" to post based on these studies, especially for small accounts. Instead, maintaining a consistent schedule is more important than adhering to a specific time slot.
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