Australian founder sues Adobe, says $15,000 monthly cost forced home sale
Australian beauty entrepreneur Briony Kennedy claims a $15,000-a-month Adobe website upgrade triggered a financial crisis at her brand, Adorn Cosmetics. She alleges sales plunged 30%, advertising losses exceeded $1 million and mounting debts forced her to sell her family home and reduce staff. Kennedy is now pursuing legal action against Adobe after unsuccessful mediation talks.
An Australian beauty entrepreneur, Briony Kennedy, is suing Adobe, alleging that the company's $15,000 monthly website upgrade costs led to her business's downfall. Kennedy, the founder of Adorn Cosmetics, claims the transition to Adobe's Commerce Platform was a financial nightmare, leaving her with millions in losses, mounting debt, and a near-collapse of her business.
Initially, Adobe promised revenue growth of up to 94%, but after the upgrade, sales dropped by 30%. The delay in the website launch from three months to nine months and the high staff turnover at Adobe exacerbated the situation. Kennedy also lost over $1 million on advertising campaigns, which failed to redirect customers to the newly launched website.
Forced to abandon Adobe, Kennedy rebuilt her website using Shopify and has been forced to lay off staff and sell her family home to keep Adorn Cosmetics afloat. Despite the setbacks, Kennedy has seen a surge in new customers and urges other small business owners to think carefully before investing in expensive technology upgrades without thoroughly assessing the risks.
Written by urgent.news from Times of India's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
