Astro Malaysia taps India’s Frammer for AI live sports clips
Frammer was founded in 2023 by former New Delhi Television executives.
Indian AI video technology firm Frammer AI has launched a live sports platform, partnering with Astro Malaysia as its inaugural customer. The platform transforms live sports footage into social media content within 30 seconds, enabling broadcasters to distribute highlights while matches are still in progress. Astro Malaysia, a leading content and entertainment company in Malaysia, holds major sports rights, including the Premier League and AFC competitions.
The partnership will allow Astro to deliver match highlights and key moments across digital platforms, enhancing fans' experience. Frammer AI, founded in 2023 by former New Delhi Television (NDTV) management, specializes in AI-powered video studios for sports, entertainment, and news. The company's technology aids in live streaming, key-moment creation, vertical short videos, automated FAST channels, and distribution across multiple platforms.
By accelerating content creation and distribution, Frammer aims to help clients maximize the value of their sports rights and engage audiences across various platforms.
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