Why Quince is bringing on more third-party brands
Quince continues to expand beyond private label with curated brands in beauty, wellness, home and lifestyle.
Quince, a company renowned for offering high-end products at budget-friendly prices through its direct-to-consumer model, has recently expanded its offerings to include third-party brands. This strategic shift, aimed at better aligning with its customers' evolving tastes, began with the debut of Therabody in June 2025, which made its appearance in Quince's luxury beauty and skincare marketplace, The Beauty Atelier.
Subsequent collaborations have seen Quince partner with popular beauty labels like Supergoop, Fresh, and Foreo, as well as brands in cookware and homeware such as Staub, Fellow, and East Fork.
This expansion into third-party brand partnerships is part of a broader effort to diversify its product range and enhance the shopping experience for its customers. The online retailer has secured wholesale agreements with established names across various sectors, including beauty, wellness, cookware, and even wine, providing customers with access to a curated selection of products alongside its core assortment under the Quince label.
This move comes after Quince made a significant investment in developing its own beauty and wellness products, demonstrating the company's commitment to innovation beyond its original model. In addition to these strategic partnerships, Quince is also experimenting with new retail formats, such as physical pop-ups and sample sales, further diversifying its presence in the market.
These developments are detailed in a recent article on modernretail.co, which highlights the shifting dynamics between traditional and contemporary retail approaches.
Written by urgent.news from Modern Retail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
