‘We’re not trying to be TwitchTok’: Twitch adds new short-form video feature
Twitch is swinging big with a new short-form content push that should help more creators get discovered on-platform.
Twitch is introducing a new feature aimed at boosting on-platform discoverability for creators. This move comes as the platform has struggled with discoverability issues, and the company is taking a significant step forward. Starting early next year, creators will be able to upload short-form videos outside of Twitch. The announcement was made during the TwitchCon 2026 keynote in San Diego.
The primary goal of this initiative is not to create a TikTok-like platform but to enhance the discovery process for viewers and drive more traffic to creators' live streams, where they generate the majority of their income. The new uploads complement Twitch's existing Clips tools, which have been available for over a decade, allowing creators and viewers to clip streams and share them on the platform.
However, clips created or shared outside the platform have become a crucial part of creator culture.
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