TVS Motor Opens First Flagship Store In Brazil, Plans To Raise Production Capacity To 1.3 Lakh Units

TVS Motor Company inaugurated its inaugural flagship showroom in São Paulo, Brazil on Friday, as a key part of its strategy to bolster manufacturing capacity, enhance retail operations and elevate after-sales services. The Indian two-wheeler manufacturer aims to surge its annual production output in Brazil to 1.3 lakh units by 2027, up from around 1.1 lakh units in 2026.

The expansion underscores TVS Motor's commitment to deepening its footprint in the Latin American market through strategic partnerships and superior customer support. The company anticipates adding three more showrooms in Brazil during 2027, in collaboration with local mobility firm Mottu. The initial rollout will concentrate on the Southeast and Central-West regions of Brazil.

Through its association with Mottu, TVS Motor gains access to over 500 points of sale and 168 service locations across the country. Authorized service centers will employ technicians trained by the manufacturer and keep locally available spare parts to cater to customer needs. TVS Motor President, International Business, Peyman Kargar, emphasized Brazil as a vital market for the company's international growth strategy.

He noted that investments in production capacity, retail infrastructure and after-sales services would fuel sustainable business expansion.

The newly opened flagship store spans 149 square meters within a premises of approximately 250 square meters. It showcases several models from TVS Motor's portfolio, including the TVS NTORQ 125, TVS Raider 125, TVS Apache 160 and TVS Apache 200. The Brazilian expansion is part of TVS Motor's broader strategy to strengthen its international two-wheeler business, which operates in over 90 countries and has served more than 50 million customers globally for more than 15 years in the Latin American market.