Trusted online information may help networking skills translate into startup ambitions, survey suggests
A study of almost 200 undergraduate and postgraduate students in South Korea suggests that the skills of aspiring entrepreneurs are more likely to translate into plans to start a business when supported by trustworthy digital networks and useful online resources. Details of the findings are reported in the World Review of Entrepreneurship, Management and Sustainable Development.
A study of nearly 200 South Korean students has found that trusted online networks and resources can bolster the translation of entrepreneurial skills into actual business ambitions. The research, published in the World Review of Entrepreneurship, Management and Sustainable Development, analyzed four key entrepreneurial competencies: technological, marketing, networking, and creativity.
These attributes were found to positively correlate with students' intentions to launch their own businesses. However, the study also revealed that the credibility of online information and the pleasure derived from social networking sites played a significant role in strengthening the link between networking skills and entrepreneurial intent.
Notably, factors such as interactivity, the perceived usefulness of social networks, and the perceived usefulness of online interactions did not show a significant correlation with students' business aspirations. The researchers suggest that universities and business incubators should focus on enhancing the reliability of online information within social networks to better cultivate professional connections and support the development of entrepreneurial ambitions.
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