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Today: Wie ein GTA 6 zum Popkultur-Phänomen wurde | Mercedes stoppt alle Investitionen in Deutschland

Der Hype um das Videospiel hat schon vor dessen Veröffentlichung ein historisches Ausmaß angenommen. Und: Das Mercedes-Management will vorerst alle Investitionen in Deutschland streichen.

Today: Wie ein GTA 6 zum Popkultur-Phänomen wurde | Mercedes stoppt alle Investitionen in Deutschland

Grand Theft Auto VI, colloquially abbreviated as GTA 6, is anticipated to be the most eagerly awaited video game in history. After a 13-year wait, the game is set to be released next Thursday. According to market research firm Sensor Tower, over ten million people have already pre-ordered the game. This hype is not confined to the gaming community alone; it has become a billion-dollar gamble for Rockstar Games and its publicly traded parent company, Take-Two.

Alexander Möthe, a Handelsblatt editor and podcaster, explained to the audience in a podcast why Grand Theft Auto has already become a pop culture phenomenon. He elaborated on the reasons behind this phenomenon during a podcast episode, and Handelsblatt reporter Michael Scheppe gained insight into these reasons from a confidential interview published on Thursday in the company's intranet.

Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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