“Sweet sake” with yuzu is coming to Japan’s wonderful world of hot canned drinks this winter
Morinaga goes to Kochi in its search for a new spin on a traditional Japanese winter drink. Japan is a country that really gets into the spirit of each season, and not just in terms of fashions and festivals. As we get into the back half of autumn, more and more hot drinks start appearing […]
Japan's beverage giant Morinaga is bringing a new twist to the nation's beloved winter hot drinks market. As the country transitions from autumn into winter, an array of warming beverages flood convenience stores and vending machines. While coffee and green tea remain perennial choices, the specialty of the season is yuzu amazake, a non-alcoholic rice-based drink with a thick, sweet consistency. Traditionally sold as a chilled beverage, amazake's texture makes it an ideal warming drink on chilly days.
Morinaga is set to introduce Kin no Kaoru Amazake Yuzu, an innovative variation of their existing amazake product. The special formula incorporates a subtle touch of yuzu juice, sourced exclusively from Japan's renowned Kochi Prefecture. This infusion of yuzu zest adds a fragrant, tangy note to the already sweet and soothing amazake, resulting in a beverage that's perfect for self-care and relaxation during the hectic holiday season. Kin no Kaoru Amazake Yuzu is scheduled to hit store shelves on December 1.
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