'Speed is not a creative strategy': Adobe execs say that while AI is delivering results faster, its humans who still bring the quality
While AI is giving more people the power to explore their creativity, professionals still need to bring the 'taste, craft and judgement.'
Adobe executives recently emphasized at the company's annual Adobe Max conference that while artificial intelligence (AI) has made it easier to produce professional-looking content, it is humans who continue to bring the quality. Despite initial concerns that AI would threaten creative roles, Adobe's Product Marketing VP Deepa Subramaniam and Creative VP Resh Sidhu argue that human expertise is becoming more valuable.
Subramaniam and Sidhu stressed that while AI can generate content quickly, it cannot replace creative decision-making. They emphasized that speed is a capability, not a creative strategy, and that human judgment, ideas, and direction are what truly shine through. Adobe sees AI as an enabler, not a replacement for human skills. The company believes that by providing more perspectives and non-designers can become designers, companies can access more high-quality content.
Ultimately, Subramaniam and Sidhu believe that while AI is changing the landscape, human expertise and judgment remain crucial to producing top-notch work.
Written by urgent.news from TechRadar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
