Sally Beauty svp & president sells $1 million in stock

Sally Beauty's Senior Vice President and President, John Howard Goss Jr., sold $1 million worth of company shares on November 10, 2026. The transaction consisted of 50,000 shares at $20.00 per share, executed under a pre-established Rule 10b5-1 trading plan. The sale price exceeded the current stock price of $18.41, but the stock was deemed undervalued with a Fair Value of $20.92.

After the sale, Mr. Goss retained 65,484 shares. Sally Beauty shares had a substantial 51% return over the previous six months. Despite the insider sale, the company reported better-than-expected Q4 earnings and revenue, surpassing Wall Street's estimates. The company's strategic focus on cost control and growth initiatives continues to drive its financial performance.