Protein Startups Are Selling Lots Of Snacks And Drinks. Our Sample Tasting Found Most Neither Great Nor Horrible

Protein has become a big business, with startups and established brands alike creating snacks and drinks that make it easier to meet daily protein goals. To gauge just how good these products actually taste, a reporter and a 10-year-old recently sampled a variety of protein-based foods and beverages from a Target store, hoping to find out whether they were merely functional or also enjoyable.

The star of the tasting was David Vanilla Bean Frozen Dessert. With 30 grams of protein per pint and a creamy texture, this ice cream alternative was a hit, despite not being quite as delicious as traditional ice cream. Made by Medici Brands, the company behind the David brand, this dessert is designed for those seeking a higher protein content without sacrificing flavor.

SkyPop Protein Soda, which offers 10 grams of protein and just 45 calories per 12-ounce can, also proved to be a surprisingly tasty option. Its fizzy texture and well-balanced flavor, despite being low in carbs, made it an appealing choice for those seeking a low-calorie beverage with a protein boost.

Khloud Protein Popcorn, while not as protein-rich as the other offerings, still delivered a decent snack experience. With a serving size containing 7 grams of protein and 160 calories, this popcorn had a pleasant milk protein and whey protein concentrate flavor that wasn't overwhelming. Made by Khloud, this product is suitable for those looking for a protein-packed snack that doesn't sacrifice taste.

Mosh, a protein bar launched by Patrick Schwarzenegger and his mother Maria Shriver, was less successful in terms of taste. While boasting 20 grams of protein and other brain-boosting ingredients, the bar failed to impress tasters' palates. Classified as a functional food, Mosh serves a specific nutritional purpose but is not meant for consumption for pleasure.

Cadootz Crackers, available in cheddar and sea salt varieties, proved to be a simple and satisfying snack option. With 5 grams of protein per serving and a nice crunch, these crackers cater to those seeking a gluten- and seed oil-free alternative. Made by Cadootz, the crackers are a suitable choice for the target audience but may not be appealing to a broader range of consumers.

Frozen One's protein ice cream, with an impressive 40 grams per pint, is another product that blends taste and nutrition. Tasters enjoyed the chocolate variant, although it still lacked the rich taste of traditional ice cream. Made by Frozen One, this dessert provides a high-protein option for those looking to indulge in a frozen treat while meeting their protein goals.

Finally, Brami Protein Pasta emerged as the most successful protein-based food in taste terms. With 12 grams of protein per 200-calorie serving and more fiber than traditional pasta, Brami is a healthier alternative for those looking to increase their protein intake. The noodles' mild flavor and pleasant texture make them an enjoyable addition to any meal. Created by Brami, this pasta is a standout among the products tested, satisfying the craving for a protein-rich meal without compromising taste.