O plano da Petronas para ter postos no Brasil – com sotaque gaúcho
A Petronas chegou à marca de 200 postos de combustíveis com sua bandeira no País – e o plano é continuar crescendo, aproveitando os ventos favoráveis que têm soprado no setor. Há pouco mais de dois anos, a empresa escolheu o Brasil como o primeiro mercado fora da Malásia para entrar no negócio de distribuição – um timing que depois se mostraria certeiro.
Petronas, the Malaysian state-owned oil company, has set its sights on Brazil with a plan to expand its network of fuel stations. The company chose Brazil as its first international market for distribution nearly two years ago, a decision that proved to be fortuitous. At the same time, Argenta, a family-run group from Rio Grande do Sul, was looking for ways to expand its growing network of fuel stations to other key regions such as the Southeast. The plans of the Gaúcho group and the Malaysian state company eventually converged.
Adriano Dalbem, the superintendent director of Argenta, explained to Brazil Journal that while they had a well-known brand, SIM Distribuidora, in the South, the challenge was to consolidate a new brand in a market like São Paulo. At the time, any new brand was met with suspicion. Petronas' entry provided a chance to counter that mistrust by bringing an international heavyweight brand.
Argenta created a new entity, NEXTA, to act as the official licensee of the Petronas brand and opened its first stations in São Paulo, which were previously purchased by TotalEnergies. Today, Petronas stations can be found in Rio de Janeiro, Minas Gerais, Goiás, Mato Grosso, Distrito Federal, Rio Grande do Sul, Santa Catarina, Paraná, and Bahia.
Dalbem expressed optimism about the partnership's potential, noting that the sector had seen a resurgence in the 90s with six international brands, including Esso, Texaco, Atlantic, Agip, Repsol, YPF, and many Brazilian brands.
Written by urgent.news from Brazil Journal's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
