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Japan noodle chain Marugame Seimen to cut prices on some items

TOKYO (Kyodo) -- Japanese udon noodle chain Marugame Seimen said Thursday it will lower prices for five of its dishes from late November in an attempt

Japanese udon noodle chain Marugame Seimen, also known as Marugame Udon overseas, announced on Thursday plans to reduce prices for five of its dishes starting late November, in a bid to draw in more customers. The company faced concerns over a potential consumption tax cut on food that could deter diners from restaurants excluded from the tax reduction.

As part of the consumption tax plan scheduled to take effect in April 2023, the tax on most groceries and takeout meals will decrease from 8% to 1% for two years, while the rate on eating out will remain unchanged at 10%. The chain attributed the price cuts to rising costs, including ingredients, energy, and wages, making dining out less affordable for consumers.

Marugame Seimen's president, Hiroshi Yamaguchi, addressed this issue during a press conference in Tokyo. The company will lower the price of a regular bowl of kake udon, a dish consisting of noodles served in broth, from 440 yen to 390 yen, an approximate reduction of $2.4 to $2.28.

Written by urgent.news from The Mainichi's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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