Itaewon residents, merchants team up to host street festival this weekend
Four years after a deadly crowd crush cast a long shadow over Seoul’s best-known nightlife and dining district, Itaewon’s residents and small-business owners are taking the lead in writing its next chapter. The Yongsan District Office said it will host Rising Itaewon, a two-day neighborhood festival running Saturday and Sunday. Unlike top-down municipal tourism campaigns, the festival was…
Four years after a deadly crowd crush, Itaewon's residents and small-business owners are taking charge in reviving the area's spirit. The Yongsan District Office will host Rising Itaewon, a weekend-long festival aimed at healing the community and boosting foot traffic. Unlike official tourism campaigns, this event was organized by locals directly.
A committee of 12 neighborhood leaders and merchants has been meeting since August to plan activities that highlight the area's independent shops and cultural diversity. The festival, spanning Saturday and Sunday, is centered around four themes: run, music, market, and people. Each day begins with a "Rising Run" from 10 a.m. to noon, a leisurely jog followed by trash collection.
From noon to 8 p.m., the Itaewon Local Market will showcase local artisanship, aiming to revitalize the district and foster a sense of unity among its residents.
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