IMTRA Announces Leadership And Organizational Changes To Support Continued Growth

Marine manufacturing company IMTRA has announced significant leadership and organizational changes to support its continued growth. The leadership shift comes as Vice President of Recreational Sales Chip Farnham retires after a four-decade career with the company. Farnham, whose family has owned IMTRA for seven decades, played a crucial role in the firm's expansion and customer relationships. In 2021, he helped establish an employee stock ownership plan (ESOP) to maintain IMTRA's culture and ownership among its workers.

Eric Braitmayer, IMTRA's President and CEO, praised Farnham's contributions, stating that he not only shaped the company's sales but also built lasting relationships with customers and partners in the marine industry. Farnham will retain his position on IMTRA's Board of Directors.

To enhance coordination across sales, product management, and operational functions, IMTRA has implemented a new structure. Alex Larsen, Vice President of Commercial Sales, has been appointed Executive Vice President, overseeing recreational sales, commercial sales, and product management teams. Christopher Barnes, Director of Recreational Sales, and Eric MacDonald, Director of Commercial Sales, will lead their respective teams, while Colby Chevalier, IMTRA's Director of Product Management, will oversee product management.

These changes aim to strengthen collaboration among departments while preserving the specialized expertise and customer-focused approach of each team. Braitmayer emphasized that the new structure brings together experienced leaders who understand the company and its stakeholders, ensuring effective coordination and continued success.