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How to Turn Foresight Into Products Consumers Want

At a panel hosted by BoF and Marcolin in New York, IC! Berlin’s Davide Lunghi, WGSN’s Cassandra Napoli and fashion designer Jacques Agbobly joined BoF’s Yasmine Dahlberg to discuss how brands can anticipate what customers want next and why instinct and craft still set products apart.

How to Turn Foresight Into Products Consumers Want

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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