GTA 6 Preorder Sales Suggest a Record Nobody Can Touch
Rockstar's Grand Theft Auto 6 has already generated an estimated $1 billion in revenue, and it's not out for another week.
Grand Theft Auto 6 is scheduled to release next week on November 19, but pre-orders for the upcoming open-world game have already reached record levels. Market analysis firm Sensor Tower reports that GTA 6 has sold 12.13 million copies, generating an estimated $1.18 billion in revenue - a figure that represents an average sale price of around $97.
The majority of players are opting for the more expensive Ultimate Edition, priced at $99.99, compared to the standard edition at $79.99. This surge in pre-orders has made GTA 6 the most-preordered game on both PlayStation and Xbox stores. Earlier estimates placed sales at just under 8 million copies and $751 million in revenue, indicating an impressive sales spike in a short period.
Sensor Tower's latest estimates reveal a significant difference in sales between the PlayStation 5 and Xbox Series X platforms. The PlayStation 5 has accounted for approximately 75% of the estimated sales, translating to 9.08 million copies and $880 million in revenue. This is unsurprising, as the PlayStation 5 has been outselling the Xbox Series X and S this generation, and Rockstar has heavily marketed GTA 6, offering exclusive PS5 Pro features.
This intense attention on GTA 6's launch has negatively impacted other sales across the gaming industry. Rockstar's parent company, Take-Two, faced lower-than-expected sales for their fall release, NBA 2K27. Despite this setback, NBA 2K27 remains one of the top-performing games of the year. Grand Theft Auto 6 is set to launch on Thursday, November 19, with a rolling midnight release on PS5 and a 1 a.m. EST start on Xbox Series X.
Written by urgent.news from Polygon's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
