For creators, higher incomes mean more pressure to use AI
A new survey found six-figure creators face more than three times as much pressure to use AI in their work as the lowest earners.
A new survey reveals that high-earning creators and music artists in the US are feeling intense pressure to adopt artificial intelligence tools, with the pressure increasing as income levels rise. Epidemic Sound, a music and sound platform, conducted the survey of 2,000 professional content creators and music artists. It found that six-figure earners were over three times more likely to report feeling large or very large pressure to use AI compared to those earning less than $19,000.
Those earning between $50,000 and $100,000 were more likely to use fully AI-generated music or content, as were those earning over $100,000. However, the survey also highlights the potential backlash creators face for using AI, as the US public remains uneasy about the technology. Creators who use AI to produce large volumes of content or in ways that appear inauthentic risk reputational damage, especially if platforms label their work as AI-generated.
Despite these challenges, many creators see AI as a time-saving tool that can enhance their creativity. They emphasize the importance of clear AI disclosure to maintain trust with their audiences, who still value human creativity at the center of the content.
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