Don't write a 2,000-word About page for the model. Write one sentence it can lift.
Models don't read your About page. They lift a sentence from it. So the most important copy on your site might be 25 words long. There's a wave of advice telling founders to write long, "comprehensive" pages so AI assistants understand them. I think that's mostly backwards. Long pages are great for humans who want depth. For an assistant building a two-line answer, length is something to dig…
The most influential copy on your website might be as short as 25 words. Contrary to the popular advice to write lengthy, comprehensive pages for AI assistants, the focus should be on creating a concise sentence that can be directly lifted from your site. When an AI assistant answers a question using web sources, it retrieves a few pages, selects relevant passages, compresses them into an answer, and cites the source.
The winning passage is one that answers the question on its own. A liftable sentence typically follows the template: [Name] is a [category] that [does one concrete thing] for [specific audience]. It starts with the name, uses a category people search for, one verb, one job, names the audience, is 30 words or less, and can be easily pasted into various places like the homepage, title, meta description, About page, FAQ, social bios, and app store listings.
To ensure the sentence works, copy it, paste it into a new document, and ask someone unfamiliar with your project what it is and who it's for. If they can answer, the sentence is effective.
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