Borussia Dortmund won't extend controversial sponsorship with arms manufacturer Rheinmetall
Borussia Dortmund says it won't renew a sponsorship deal with Germany's largest arms manufacturer Rheinmetall, which drew criticism from fans as soon as it was signed.The official sponsorship agreement between the German club and Rheinmetall, which has been in place since 2024, expires on June, 30, 2027.
Borussia Dortmund has decided not to renew its sponsorship deal with Germany's leading arms manufacturer, Rheinmetall. The agreement, which began in 2024, is set to end on June 30, 2027. Club chairman Carsten Cramer announced at the club's website that fans voted at the 2024 annual general meeting to not extend the partnership beyond 2027.
Cramer acknowledged that the partnership has been a source of controversy from the start. Initially, the deal was reportedly worth up to €9 million ($10 million) per year. Cramer explained that with the loss of sponsorship income from summer 2027, the club will have to reevaluate its financial plans and investments. Rheinmetall, founded in 1889 and involved in both World Wars, has been a "champion partner" of the club, with its logo displayed at Dortmund games.
This decision has sparked mixed reactions among supporters, with some even severing their ties to the team.
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