Big Box Briefing: How Target’s and Walmart’s beauty department makeovers are reshaping brand strategies
As mass-market heavyweights Target and Walmart overhaul their beauty and wellness aisles to rival specialty powerhouses — and each other — large consumer packaged goods companies and independent labels are updating their retail playbooks. Specifically, they’re elevating their look and feel, reallocating their media spending, and rethinking their distribution strategies to best align with retail…
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