AC Milan owner RedBird hires Yormark to run football, stadium and NBA Europe interests
RedBird Capital Partners is doubling down on its commitment to Milan by creating a new holding company for its sport and entertainment properties in the Italian city. Milan Sports & Entertainment will house RedBird’s majority stake in AC Milan, its interest in the Generali Stadium – the new venue being built for the seven-time European [...]
Milan Sports & Entertainment (MSE) has been established by RedBird Capital Partners to manage the Italian city's sports and entertainment assets. This new holding company will house RedBird's majority stake in AC Milan, their interest in Generali Stadium, and their bid for an NBA European basketball league franchise. Brett Yormark, with a background in NBA management, has been named CEO of MSE.
RedBird founder Gerry Cardinale emphasized the importance of winning, fan service, and community investments in driving lasting value. RedBird's other sports investments include stakes in French club Toulouse, English clubs Liverpool FC and Boston Red Sox owner Fenway Sports Group, and Formula 1 team Alpine Racing. MSE plans to develop a sports and entertainment hub in San Donato, southeast of Milan, and attract more top-tier tennis events.
Yormark, brother of Roc Nation Sports president Michael Yormark, will assume the CEO role in January after stepping down as commissioner of the US college sports Big 12 Conference. Cardinale praised Yormark as the ideal executive to execute their strategy, stating that AC Milan will remain their primary focus while building a world-class sports and entertainment platform for Milan and European sports.
Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
