Why professional networking is a job search asset that AI can’t replace

Job seekers often overlook the importance of professional networking in their job search efforts. While online applications have made it easier to apply for jobs, they do not guarantee visibility to employers. With more employers utilizing automated screening tools to evaluate numerous applicants, having inside connections from professional networking can provide a competitive advantage.

Catherine Fisher, vice president of communications and a career expert at LinkedIn, emphasizes that networking is not just an "extra" but a crucial advantage that sets individuals apart.

Developing and maintaining meaningful professional relationships is essential, as suggested by career experts, hiring managers, and job seekers. In-person events remain valuable, but online communities, social media platforms, and virtual meetings are where many professional connections are made. The COVID-19 pandemic has altered how individuals interact with colleagues, with remote work habits persisting even as some employees returned to offices.

For those who experienced limited in-person networking during the pandemic, virtual job fairs and outreach to college alumni and recruiters on platforms like LinkedIn and Handshake have become essential.

Matt Berndt, head career strategist at job-matching platform Indeed, cautions against approaching networking transactionally. Instead of reaching out solely when seeking job leads, interested parties should ask for career information or advice. For example, inquiring about differences between product marketing in technology and consumer goods demonstrates a genuine interest in learning. Similarly, when relocating, asking about the job market and compensation in the target location showcases proactive research.

To initiate a conversation with a potential professional contact, it is best to be brief and concise. Nisha Chittal, chief of staff at news and opinion website Vox, shares her experience receiving numerous messages from individuals seeking work. She recommends keeping the initial message concise, stating the purpose of the message, and requesting a brief conversation or meeting.

When inquiring about job openings, avoid asking about vague positions that match qualifications. Instead, ask if the contact is aware of any openings for a specific role. Being specific when requesting someone's time demonstrates respect for their time and increases the likelihood of a positive response.